Dear Google X, M2M Isn’t Magic

The rhetoric around Google X has made M2M sound sensational and even implausible. The New York Times article from November 13 titled Google’s Lab of Wildest Dreams suggests that smart machines belong in a sci-fi fantasy-scape. The fact is that ubiquitous connectivity has made devices from our everyday life a departure point for innovation. Bill Zujewski, EVP of Product Strategy and Marketing at Axeda, spoke with ReadWriteWeb about connected products on the Axeda Platform that are achievable now.

"Because cellular connection capabilities for these devices are coming down from hundreds of dollars, sprinklers, garage doors, smoke detectors, all kinds of things are being experimented with as connected devices," Zujewski says. "It wasn't economic before because consumers wouldn't pay for that connectivity, but if it was a couple cents a month, then they will. Right now, costs are around $50 per month to retrofit devices with connectivity, but if you can do it with a chip involved at the origin of design, it can be around $10 per month."

Since the connected ecosystem is already here, use cases have emerged that no one dreamt up because they aren’t glamorous. Axeda takes the cost and complexity out of building this ecosystem. As a result, we are seeing the real business value of connected products in surprising ways.

If anyone makes the New York Times sit up and gasp, it should be the everyday developers-not-living-in-a-secret-lab. They are the ones taking M2M to the next level in their application of the currently existing technology. It’s to those developers that I extend an invitation to learn the Axeda Platform and astonish the Google X’ers with what you can do today.